This past May, Heartland welcomed our 47 sales incentive winners from 2022 and their guests to Cabo San Lucas, Mexico. Heartland won BIG in 2022, and these 47 sales associates performed impeccably in the market. The trip to Cabo did not disappoint as it served as a chance to celebrate last year’s outstanding sales performance and the expansion of our annual sales incentive program.
Previously known as The Million Dollar Club, this program had only been exclusive to Walmart. In 2022, we expanded to include three qualifying areas: Walmart, Supermarkets, and Club Coke. Our associates needed to attain five sales goals to qualify for the trip. Of our 47 winners, all seven of our hometowns were represented, including 14 of our 17 Distribution Centers. Within the qualifying areas, we had 12 winners for Walmart, 11 for Supermarkets, and 16 for Club Coke. In addition, eight support team members were selected to attend, recognizing the critical importance of their roles to ensure that our selling organization is in the best position to win daily. Impressively, 70 percent of those attending this year were first-time winners. “The representation from across our entire Heartland family was truly inspiring and reflected the commitment and dedication of our entire team,” said Chuck Wyant, Heartland’s President/COO. “It was a great start to a new era for the annual sales incentive program. This incentive will be offered again in 2023, and we are excited to include our On-Premise teams so that all our sales functions can participate in the competition as we look forward to celebrating our sales performance winners this year!”